Twitch has revealed a new integrated music service and library that aim to make royalty-free and globally-cleared songs available for users to play both in streams and in archived VOD.
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Music usage on Twitch has been a contentious topic between the company and its users, with the former obligated to take down videos that play unlicensed songs on stream to avoid violating licensing and royalty laws. You can view the music page and current library here.
Why does, a game streaming service, want music? Here's an excerpt from the FAQ:
"Our commitment to gaming remains unchanged. Music on Twitch does not come at the expense of all the awesome gaming channels and events we support. We are pursuing this expansion because we think bringing artists, producers, and labels together with gamers will make both even better. Demonstrating that gamers are valuable to music artists and labels is important for the future growth of Twitch and the larger gaming industry."
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Many streamers like to either play music during streams or edit it in for saved video, but an aggressive push against any unlicensed audio unfolded last year and limited users' options. Twitch is making an effort to restore music choices, and it seems a pretty smart and safe move. The library is mostly EDM right now, but the company said it hopes to expand to other genres. There are some pretty specific rules of conduct, as well, which you can check out here.
