The mobile game company's shares continue to fall after a steady three month decline. Reuters outlines the fall of the company behind Farmville and recently acquired Draw Something.
"Zynga's daily active users dropped 8.2 percent to 54.2 million in May, according to AppData.com, a website that tracks apps on Facebook and mobile platforms.
The slide in user numbers does not necessarily foretell declining financial performance at a company that has been exceptionally adept at squeezing big revenue out of a small number of dedicated, hard-core gamers, analysts caution. But some warn of cloudy forecasts for social gaming more broadly."
After being tied so closely to Facebook, which has had a messy affair after going public with its IPO, Zynga has been suffering with the loss of its fanbase transitioning to social media and phone-based gaming apps. People are moving further away from Facebook games, but even more so from Draw Something, despite it recently announcing multiple language additions.
"Other new languages include French, Italian, Japanese and Spanish; Zynga signed up Latin pop stars Jennifer Lopez and Enrique Iglesias to help promote the launch.
But it is the partnership with Weibo, a popular microblogging service that resembles both Twitter and Facebook and boasts 300 million registered users in China, that will be most closely watched as it offers the Zynga entree into the potentially lucrative mainland China market.
Zynga, which depends heavily on Facebook as a distribution platform, has been largely unable to enter the China, where Facebook has been blocked for years.
Zynga began testing Chinese waters in 2011, when it partnered with online-messaging company Tencent to roll out a Chinese version of its popular CityVille game. The game's performance has not been disclosed by the company."
