Facebook is bringing in an audio option in addition to its expensive investment into live video. As a start, affiliating with media channels together with BBC World Service and Harper Collins. Facebook said it will broaden the feature next year to let other publishers and people use it, the company, however, didn't give a particular timeline.
Facebook's Sound Decision To Partner With Media Entities
The California-based company said today that the feature, which is first being made available to publishers, is aimed to complement video streams with a lower-bandwidth option. Facebook Live Audio feels like a rather small element of Facebook's suite of tools for media companies, nevertheless, publishers would still viably rush to take it in if audio streams do well in the News Feed.
In the next few weeks, Facebook will be testing Live Audio with several partners, including BBC World Service, LBC, Harper Collins, and authors Adam Grant and Brit Bennett. Early next year, the number one online social media and networking service plans to make this new design more largely accessible to publishers and people, shares The Verge.
The New Route: Facebook Audio-Only Live Streams
As reported by Facebook, people often like to listen to audio while doing other things; users using Google's Android mobile software will be able to continue listening to a Live Audio broadcast even if they leave the Facebook app or lock their phones, while iOS listeners will be able to go on listening as they browse other parts of Facebook, meaning they have to stay in the app the entire time.
It is interesting to see how it supplements the most notable use of the platform seen since launch: live broadcasting as a global distress signal. Live audio of police conflicts might be less obvious, and therefore easier, to show than video streams.
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