ThinkGeek Retailer offers an interesting promo to the people having their Nintendo NES Classic lottery promo this year's finale. The mini NES Classic Edition has become one of the hottest tickets this holiday season and that for many people the only option is to go get gouged by resellers to the tune of $200-$300. That's why retailer ThinkGeek is trying a different, lottery-inspired approach to distribution.
So far the stock that has trickled into retailers both physical and digital has been snatched up in seconds: whenever a company like Walmart, Amazon or Best Buy announces new units, the online store usually registers "sold out" in an amount of time only measurable by the supercomputers running the operation. That's the reason why ThinkGeek decided not to simply reward those consumers with lighting fast fingers or an automated setup.
"Here's the deal: more of you want NES Classics than we have to sell. We want to do right by you, so we're going to make this as fair as we can. We were thinking some sort of Hunger-Games-style showdown, but instead here's how we're going to do this. Basically, anyone that wants a mini NES Classic Edition adds the machine to their wish list," as stated by ThinkGeek to empower their customers.
"We holds a drawing of those names every day at 10 a.m. which we had two already. Anyone who wins gets a code they can use to buy the thing, valid for only 24 hours. If the code is not used, it's thrown back into the mix for the next day's drawing," added by ThinkGeek retailer in a website post.
A ThinkGeek representative told Polygon they expect the drawings to continue all week, based on stock. Nintendo has promised new stock throughout the holiday season, but the information from Nintendo is not actually clear at all.
