It seems like EA has really taken its previous "worst company in America" tag pretty seriously and is looking to make amends. Now, as EA fans will be glad to know, the company is trying to alter its image, with the company named as one of the "best places to work for LGBT equality" according to the Human Rights Campaign (HRC).
The video game publisher, as it seems, has scored 100 per cent on HRC's Corporate Equality Index, which puts it among the top tier of places to work, with a “Best Places to Work 2014” tag beside it.
“We are extremely proud of this achievement that recognizes corporate policies and practices that demonstrate a commitment to LGBT equality and inclusion,” EA said in a recent statement about the honor that has been bestowed upon the company.
Apart from that, the company also noted that it has publicly celebrated multiple Pride Parades and was an official sponsor of the first annual GaymerX convention this summer in San Francisco.
“In addition to this exciting achievement, EA was busy around the world throughout the year supporting local Pride Parades where our employees live and work.”
“From San Francisco to Los Angeles, Seattle to Stockholm, Vancouver to Austin and finally in Orlando, everyone who came out to join EA and show their support and pride had an amazing time,” the post added.
However, this year was special as “EA employees went beyond Pride Parade celebrations and addressed hard issues that face the gaming community when it comes to equality.”
Not only did the company host the ‘Full Spectrum’ event in New York “that brought together thought leaders in our industry to discuss the challenges in creating LGBT characters inside of games as well as how to address issues that arise through player interaction,” it’s speakers “from Tencent, the Ford Foundation, the ESA, HRC, CNN, KIXEYE, BioWare and others brought to life the myriad of issues that face the LGBT gaming community and shared stories with the hashtag #H8IsNotAGame.”
What’s more, recently EA's COO Peter Moore tweeted that the company has donated $1.65 million to the American Cancer Society after its Humble Origin project raised $10.5 million.
The rest of the proceeds, however, are meant for four other charities: the Human Rights Campaign, Watsi, the San Francisco AIDS Foundation, and the American Red Cross.
“We’re very proud that EA has been named a ‘Best Place to Work’ by HRC again this year and that our organization has been recognized for providing a workplace that is inclusive and where everyone feels welcome. We look forward to continuing that tradition in 2014,” said Andre Chambers, head of Diversity & Inclusion at EA.
With equality surely being the order of the day, we would say that EA has actually done a great job. Check out the video below to watch how EA celebrated the 2013 Pride Parades.