Uber gives more incentive to Star Wars fans to use the app and book a ride with them in a special Rogue One: A Star Wars Story promo from December 12 - 18.
During the promo period, riders have the option to book rides using Star Wars space ships instead of the traditional car icons. Riders just have to enable the option by tapping 'Activate' in the Rogue One card that will pop up when they open the Uber app. Not only that, when riders use a Star Wars vehicle, they'll be able to unlock never-before-seen content that is exclusive only to the app. There are no hints as to what it is for the meantime but it will be probably behind-the-scenes clips of the cast and so on.
It's the latest of Uber's tie-ups with popular movie franchises such as Batman versus Superman, The Kingsman and more. The promo is a brilliant last-minute promotional move from Disney, since it will cover the launch period of Rogue One's release in theaters on Friday, December 16. Asad Ayaz, the EVP of marketing at the Walt Disney Studios says in a press release "This collaboration delivers - at your fingertips - a first-of-its-kind warm-up to the journey and vehicles you'll see in 'Rogue One'."
The promo will be available to Uber users around the world by Monday, December 12. For Star Wars fans, it's a chance to see exclusive content before the official movie launch on theaters.
Watch the trailer of Rogue One: A Star Wars Story here:
