Brand new research points out the fact that users of Sony’s latest PlayStation 4 console are buying three games on average, per console.
Blake Jorgenson, the CFO of Electronic Arts recently revealed that information at the UBS Global Technology Conference in Sausalito, CA, and one-third of those games were developed by EA.
"This is a much smoother transition for them and it looks like Microsoft's will be similar," Jorgensen told the crowd. "We had a great weekend relative to the console. It looks like the average consumer tie-ratio was about three pieces of software per console, which is exactly what we [projected]... And it looks like one out of every three pieces of software was coming out of Electronic Arts."
Jorgensen continued, saying that while business was good, the biggest concern for the company now “is making sure there's enough product in the stores" throughout the holiday season “because obviously consumers want to buy software to go with the new boxes."
Additionally, the Q&A session with the crowd present also went over topics like EA's Xbox One exclusivity deal for TitanFall as well as the future of the company's exclusive license to the Star Wars IP.
"As the Star Wars franchise continues to grow as a result of Disney's investment we'll continue to see a lot," Jorgensen stated while clearly indicating that he did not believe the company’s BioWare-developed, free-to-play MMO title was not expected to lose its popularity, now that new films were under production.
"The beauty of the Star Wars franchise is that it's so broad and so deep, you don't have to do a 'movie game.' You can do a game that's very focused on the world that's been created around Star Wars," he added, as scripted by Gamasutra.
"We struck what we believe is a real fantastic deal [with Disney], which allows us to build games in many different genres across multiple types of platforms over ten years," said Jorgensen.
He showed his strong confidence of the fact that the expanded universe gained from the deal will continue playing an important role in the games' narrative design, and that EA "will leverage the strength of the Disney marketing associated with the Star Wars property" in relation with and between the film releases.
