If you are still waiting to get your hands on the new PlayStation 4, but you're worried you may have missed your chance and stores are all sold out, there’s no need to panic. Sony has assured consumers that the console will be available for retail over the holiday season, and then some.
In a recent interview with Game Informer, Andrew House, CEO of Sony Computer Entertainment, expressed his confidence in the PS4 stock and explained how the company intends to have the console “in good supply” over the coming days.
“[This is] the first platform launch that I’ve ever been involved with where we’ve had such a good production ramp up and a good sense of supply. I think that we will be in good supply in the countries that we’ve launched in,” House stated.
House said that Sony is trying to make sure that there are enough units in stores for walk-ins throughout the season, although not so much so that it creates a “perception problem.”
“You try to strike a balance, particularly for us with such a strong brand in all the European countries and across the Middle East. We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they’ve been loyal to brand for so long,” House explained.
“On the other hand, we’re not engendering frustration by having a shortage of supply. I think through the holiday season that we’ll be in good supply. The sales target that I announced for the company is five million units sold by the end of our fiscal year. March 31, 2014.”
As far as determining the market and launching appropriate software lineup for each territory, House revealed that Sony paid “careful attention to when we had enough confidence that we would have developed from the ground up experiences that the Japanese consumer would really respond to.”
“That was the primary decision in pushing back the launch in Japan to a slightly later time period.” For those who are not aware, while PlayStation 4 will be out in 32 territories before the end of November, fans in Japan will still have to wait until next year to get their hands on the console.
“A huge factor in our determination is where we are seeing the appropriate breadth of great game experiences. There are just some basic differences in that highly networked experiences like online multiplay has taken off to a much greater degree in the US and European markets than it has in some of the Asian markets,” House added.
Sony’s PlayStation 4 has already released and is currently available for retail.
