Nokia has confirmed its return to the smartphone market in 2017. Nokia's Android smartphones, which will run Android, will be produced by another company, also Finnish: HMD Global, which bought the rights of the iconic brand for 10 years. The details of the handsets that will be released remain a secret, but an interview with HMD Global executives has just given us a few more clues.
The interview was published by the Indian The Economic Times. Arto Nummela stressed that the CEO of Nokia brand will be present worldwide, unlike what happened with the N1 tablet, produced by Foxconn, which was restricted to few markets, such as China and Russia. The executive says the idea is to make Nokia's Android smartphones a global player early in its operations.
Although it is only licensing the Nokia brand and not Nokia in its full form, is run by veterans of the Finnish mobile phone company to prodiuce Nokia's Android smartphones. CEO Arto Nummela was head of Microsoft's mobile devices division in Asia, the Middle East and Africa. While President Florian Seiche handled Microsoft Mobile's sales and marketing in Europe.
However, even with all the positivity of the executives, people do not expect HMD Global to show the same pace as Nokia's innovations in the 2000s. The new owner of the brand begins at a much smaller size without all the research and development power of Nokia's Android smartphones, which came to create their own chipsets and camera modules. In addition, the competition is extremely complicated: only Apple and Samsung really manage to make a profit on smartphones, and I have doubts if Nokia will have the breath to bleed a lot of cash before gaining space. Is there still room for Nokia in 2017? Put your comment below.
