The iPhone does not really boast of any unusual features that are not found in other devices of the same class, but there is just something unexplainable why its sales figures are very high. In fact, after the recent release of the iPhone 7, fans are already raving about what the iPhone 8 would be like -- even when it is very likely that there will not be much of a difference. Whether it's raving fanfare or effective branding, analysts have come up with different theories why it is still the leading smartphone producer until now.
Financial analysts and experts at Oppenheimer had recently issued a brutal ultimatum which describes the strategic issues at Apple, more particularly with its market saturation. A section harshly says that they believe Apple lacks the courage to lead the next generation of innovation than ever on the iPhone.
They also believe that Apple is about to embark on a decade-long malaise as the risks to the company have been greater than ever. If this is true, it could mean that the iPhone 7 is would be the last smartphone from Apple which enjoys its status and that such will no longer hold true when the iPhone 8 comes out next year.
Business Insider reports that this was noted by Andrew Uerkwitz and his team and is symptomatic of the new universe of negativity which Apple is in that only commenced a year ago. Last month, Apple reported its first ever decline in revenue since 2001 so this prompted an analyst to ask Tim Cook if the company was merely a follower of other's innovations.
This was a bold question to ask, but it is quite necessary to figure this out considering the potential injury it could cause Apple after iPhone 8 launches. BGR notes that although it is alleged that there is a lack of innovation for Apple, that assertion is quite ignorant of the fact that there is nobody right now who currently knows where the next great area of innovation will be.
Almost every mid-range to high-end smartphone on the market today sports powerful cameras and fingerprint sensors. The next area could be augmented reality, virtual reality, or something completely unanticipated, which would be seen in the iPhone 8.
