Mozilla on Thursday launched a new secure-privacy web browser on iOS called Firefox Focus. Mozilla boasts that the private browser is capable of automatically blocking ad trackers and erasing browser history along with passwords and cookies. Firefox Focus underlines user privacy as a top priority.
Firefox Focus Features
Firefox Focus comes with an effortlessly handy Erase Button at the top of the app. This allows users to tap and erase all history, cookies, searches and, most importantly, passwords. It also comes with extensive personalised browsing options. Users have the ability to disable a certain website's font. Also, users have the power to choose to load a page in another browser, according to Mozilla.
The app was formerly launched on the Apple App Store a year ago. The previous release was primarily designed as an ad blocking tool that removes ads and trackers from Safari browser. This time, Firefox Focus is aimed at competing more directly with Safari.
The private browser, compared to its rivals, does not have sound notification feature like bells or whistles. There are no configuration options like tabs and a list of favorite sites. Firefox Focus, instead, in its Settings lets users toggle on or off the file they want to block. This includes analytics trackers, social trackers, ad trackers and other content trackers and web fonts.
Ironically, with the prevalent privacy issues Yahoo is facing in one of the massive data breaches of our time, Firefox Focus chose to make it as its default search engine. Sadly, there appears to be no way to alter this in the recent version.
Firefox Focus: Better Late Than Never?
Firefox may again be too late in coming up with this kind of app, according to TechCrunch. Top mobile browsers have already made offered private browsing options years ahead. The App Store is also packed with third party private browsing options like Ghostery, Brave and Dolphin, TechCrunch added.
Firefox Focus is free and can be downloaded on the App Store. As to its availability for Android users, no information has been released so far.
Firefox is one of the world's leading browsers in the desktop period. When it failed to shift to mobile, the company missed a lot in terms of innovation and creativity. Firefox Focus needs more tweak and upgrade to weather the competition that is consistently changing in a blink of an eye. Nowadays, innovation is power.
