The trend of making E3 more transparent to video game fans is starting to evolve with companies like Nintendo holding demos at various Best Buys and Ouya having its booth in the Los Angeles Convention Center's parking lot.
Square Enix will host a live stream YouTube channel of its E3 booth through "Square Enix Presents."
According to a release from the Final Fantasy publisher, Square Enix Presents plans on offering a diverse and user-friendly range of programming aimed at sharing unique perspectives.
Square Enix Presents is a new way we can engage on a more meaningful and personal level with our community and fans and share with them the spectacle and excitement of E3," marketing director for Square Enix Japan Akio Oofuji writes.
Though exact details on programing hasn't been announced, Square Enix says that a full program schedule will be released in the coming weeks detailing games and developers who will be featured.
Outside of its Youtube channel, updates will also come through Square Enix's Facebook and Twitter accounts.
Square Enix is working on next-gen development with its new Luminous engine that was shown at Sony's Playstation 4 event in February. Rumor has it that PS3 exclusive Final Fantasy Versus XIII will be retooled as the Sony co-published Final Fantasy 15 exclusive.
This comes as the publisher faces a tough fiscal year due to big-budget games like Tomb Raider, Hitman: Absolution and Sleeping Dogs coming up short of expectations though all three titles received a positive critical reception.
"However, we were very disappointed to see that the high scores did not translate to actual sales performance," Square Enix said in a statement at the time. "What affected us most was the huge slump in North American sales. Not only were sales sluggish, but we were also hit by additional costs in dealing with distribution channels, such as price protection and rebates which placed huge pressure on our profit and loss."
