PayPal recently released its Digital Goods Economy Survey on Tuesday, Nov. 1 which covers 10 countries and a consumer base of 10,000 consumers. It was developed in collaboration with Superdata Research which studies habits, attitudes and behaviors of consumers related to digital gaming.
One of the survey's findings is a revelation linked to users' gaming habits and it has called smartphones the "new gaming consoles," according to International Business Times.
The Digital Goods Economy Survey reads: "U.S. respondents use smartphones (78 percent) when asked which devices they used to play digital games, versus a tablet (59 percent) or laptop (47 percent). The 2016E mobile games market will be worth $37.6 billion, accounting for just under half (49%) of the total 2016E $77.3 billion worldwide games market."
Consumers in the US opted to spend more time on video games than eBooks whereas action games is the most trendy video game genre which is the result of the US consumers who prefer action games with 67 percent count.
A majority of U.S. consumers fancies paying their gaming needs through their smartphones as it provides "ease of use." Processing payments with swiftness is considered a huge importance for online gaming purchases and the fastest device for transactions are smartphones.
According to respondents, they like multi-use devices better than specialized single-use devices since console gaming was found to be time-consuming and pricey.
On the other hand, in a surprising discovery, the survey affirmed that ‘gaming videos have become more popular than the games themselves through which 68 percent of milennials who buy digital media watch video games.
The survey says: "Donating to streamers on sites such as YouTube and Twitch has become a recurrent expenditure for our survey group. In fact, more than 15 percent of U.S. males surveyed reported spending $30-$49 and 10 percent stated that they spent $50-$69 over the past three months. Thirty-four percent of females surveyed reported spending $10 or more over the past three months."
Started 17 years ago, PayPal Holdings, Inc. is an American company operating a worldwide online payments system. Online money transfers serve as electronic alternatives to traditional paper methods like checks and money orders. PayPal is one of the world's largest Internet payment companies. Its headquarters is in San Jose, California.
