Vine will be completely shut down by the owners of Twitter in the coming months. Twitter has decided to kill of the six-second video sharing app as a part of its plan to rescue itself from its ongoing crisis.
The American microblogging site, said that there will be nothing happening to the apps, website or the Vines that were posted today. The users will still be able to access and download their Vines but they won't be able to post any videos anymore when the shutdown will occur.
According to Wall Street Journal, Vine immediately gave path to fame for artist and creators, which launch a larger career as digital influences. Vine was also used to land product placement and branded content deals.
Vine had over 100 million people watching the videos every month and over 1.5 billion in daily video loops, which had brought the app to a mainstream audience. However, Twitter wasn't able to fully capitalize Vine's popularity that lost to competitors like Snapchat, Facebook and Instagram.
Rus Yusupov, the co-founder of Vine reacted to the shutdown and expressed his regret selling the company to Twitter. Twitter is very clear that they are no longer interested in supporting separate apps.
Don’t sell your company!
— Rus (@rus) October 27, 2016
Twitter's stock went down to 25 percent this year and rose slightly in the pre-market trading. Last year, it prompted the company hundreds of layoffs of employees which led Vine founders, Dom Hofmann and Rus Yusupov to evacuate their accounts on Twitter.
In a report by Independent UK, Vine had been integrating with Twitter and the company thinks that all of the things Vine can now be done by Twitter services. Vine discarded their six-second limit as a part of a change which also altered the way that Twitter videos work.
The Vine and Twitter team gave their gratitude to all the creators who took the chance on Vine back in the days. They also thanked all the users of the app who came and watch and laugh every day.
