Disney did some great viral marketing to promote Wreck-It Ralph, what with commercials, arcade cabinets, and a playable version of the star's actual game, but this goes above and beyond.
Disney has released a mockumentary in the vein of "King of Kong: Fistful of Characters," titled "Garlan Hulse: Where Potential Lives," featuring two contenders vying for the title of high score champion for "Fix It Felix Jr.," Wreck-It Ralph's fictional game, in which he plays the main villain.
Wreck-It Ralph director Rich Moore directed the documentary as well, and did a great job capturing the spiritual doucheness of Billy Mitchell. Watch it below.
