Asus introduced Zenfone 3 and Zenfone 3 Deluxe to break into the premium smartphone segment. The company is targeting the flagship smartphones including Apple's iPhone 7 and iPhone 7 Plus and trying to make a mark in a segment where brand value matters a lot.
Zenfone 3 Deluxe has every spec and feature to compete against the premium ones. The Asus Zenfone 3 Deluxe was announced in May, before iPhone 7 and released in August. It has a super AMOLED 5.7-inch capacitive touchscreen that supports multi-touch up to five fingers.
The Asus Zenfone 3 Deluxe has a 1080 x 1920 pixels resolution with Corning Glass 4 protection along with an Asus ZenUI 3.0. Display-wise, the iPhone 7 packs a punch with a 4.7-inches LED-backlit IPS LCD capacitive touchscreen and is multi-touch enabled. It has a 750 x 1334 pixels resolution. Protection features include Ion-strengthened glass with oleophobic coating, display zoom, 3D touch and Home button and a wide color gamut display, writes GSMArena.
The iPhone 7 runs on the extremely-powerful iOS 10.0.1, extendable to iOS 10.0.2. The Asus Zenfone 3 Deluxe has an Android 6.0 Marshmallow OS.
While iPhone 7 is powered by an A10 Fusion processor and six-core graphics, the Zenfone 3 Deluxe too gets its power-packed performance via Qualcomm Snapdragon 820/821 chipset and Adreno 530 GPU. Memory specs of Asus Zenfone 3 Deluxe are pretty impressive. Users can choose from its 64/128/256GB variants that come with 4/6GB of RAM. It has a microSD slot for memory expansion up to 256GB.
The iPhone 7 does not have a microSD slot, has 2GB RAM and internal storage options of 32/128/256GB. The Asus Zenfone 3 Deluxe has an impressive 23MP primary snapper with laser/phase detection autofocus, OIS (4-axis) and dual-LED (dual tone) flash. It has cool features such as geo-tagging, touch focus, face detection, HDR and panorama among others. The 8MP front snapper supports 1080p, writes Gadgets 360.
The Apple iPhone 7, unlike Asus Zenfone 3 Deluxe, has a 12MP front snapper has phase detection autofocus, OIS and quad-LED (dual tone) flash. Features it boasts are geo-tagging, simultaneous 4K video and 8MP image recording, touch focus, face/smile detection and HDR (photo/panorama). The secondary snapper of 7MP supports 1080p@30fps, 720p@240fps, face detection, HDR and panorama.
Apple iPhone 7 created waves round the globe by dropping the 3.5mm headphone jack in favor of Apple AirPods that need to be bought separately. The Asus Zenfone 3 has the traditional 3.5mm jack. The Apple flagship has a non-removable Li-Ion 1,960 mAh battery where as the Zenfone 3 Deluxe has a non-removable Li-Ion 3,000 mAh battery.
The Apple iPhone 7 comes in various color options such as Jet Black, Black, Silver, Gold and Rose Gold. The Asus Zenfone 3 Deluxe comes in three color options such as Glacier Silver, Titanium Gray and Shimmer Gold.
The Asus Zenfone 3 Deluxe measures 156.4 x 77.4 x 7.5 mm and weighs 170 grams whereas the Apple iPhone 7 measures 138.3 x 67.1 x 7.1 mm and weighs only 138 grams. iPhone 7 is an IP67 certified water and dust-resistant smartphone that can support water dept up to one meter for 30 minutes unlike Zenfone 3 Deluxe.
