In what's definitely not the most traditional of team ups, The American Dental Association and EA's Pop Cap Games are now working together in the "Stop Zombie Mouth" campaign.
Coming in time for Halloween, parents and patients can get free game coupons for Plants VS Zombies from ADA member dentists. The idea is that parents will hand them out at parties and to trick or treaters in place of candy. Definitely waaaaay better than that penny the really old neighbor gave out to kids for UNICEF.
"Tooth decay is five times more prevalent than asthma and results in more than 51 million hours of missed school each year. Diet plays an important role in oral health. Too much sugar can lead to cavities down the road, which is why the ADA is proud to team up with PopCap on the 'Stop Zombie Mouth' campaign," said Dr. William Calnon, President of the ADA.
PopCap will give away millions of copies of the game, more than a million free packs of game-inspired trading cards, and other themed items with tips to keep teeth healthy, brought to life by the title's beloved "fundead" icons as well as new characters created just for the campaign.
Interested parents can grab the coupons off the "stop zombie mouth" website here. The coupons will be redeemable as of October 30, and go through until November 10.
