Lionsgate recently featured the official logo of "My Little Pony," Hasbro's first animated feature film. The logo noticeably looks like it was made with all things sweet and nice, with pink and purple hues, sparkles, puffy letters, hearts and a rainbow.
The film synopsis stated that the story of "My Little Pony" will focus on a threatening dark force that enters Ponyville, forcing the group of pony friends, called the Mane 6, to begin an exciting adventure to save their home. Twilight Sparkle, Applejack, Pinkie Pie, Rarity, Fluttershy and Rainbow Dash have to move beyond the comforts of Equestria to use the magic of friendship and eliminate the looming danger. The six friends will meet new allies and take on unique challenges as they go on their special quest.
The Hollywood Reporter revealed that "My Little Pony" is set to enter production soon. The core characters in the movie will be voiced by Tara Strong, Cathy Weseluck, Tabitha St. Germain, Andrea Libman and Ashleigh Bell. THe new characters in the film will be voiced by Emily Blunt, Liev Schreiber, Taye Diggs, Uzo Aduba, Michael Pena and Kristin Chenoweth. The cast specifications or which voice actor will be assigned to a particular role has yet to be announced.
ComicBook reported that Jayson Theissen will serve as director. Meghan McCarthy, who is the writer and producer of the "My Little Pony" animated series, will be writing the screenplay as well. Allspark Pictures of Hasbro will produce the movie while Lionsgate will be in charge of distribution and marketing. The film producers are Brian Goldner and Stephen Davis, while Meghan McCarthy and Michael Vogel will serve as co-executive producers.
My Little Pony started with the original Hasbro pony figurine toy in 1981, while the line was launched in 1983, mainly targeting girls. The brand has grown much through the years and has extended to other areas like animated specials, comics and TV shows. A film series has also been successfully running the past years with the fourth installment currently in development.
The stories generally focus on the Mane6 and their different quests that offer valuable lessons about friendship. News of the feature-length film began late in 2014 and the project has continued to gain momentum since then.
The full title of the upcoming movie is "My Little Pony: Friendship Is Magic," which is set to launch on Oct. 6, 2017. More updates and details are expected soon.
