The premier event for gaming, E3, is making Los Angeles its home for the next three years.
"We are proud to partner with Los Angeles for another three years. The City serves as a strong backdrop for the video game industry's biggest announcements and we look forward to remaining in LA," said Michael D. Gallagher, CEO of the ESA via official announcement. "Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG."
Los Angeles mayor Antonio Villaraigosa was similarly pleased with the decision. "The City of Los Angeles is thrilled to welcome E3 back for another three years. My office was committed to doing whatever it took to keep the largest annual conference that the City hosts here for another three years. I personally joined in the negotiations, and we worked with all parties to ensure the needs of E3 would be met. The City is grateful the Entertainment Software Association continues to view LA, the entertainment capital of the world, as the ideal location for the world's premiere video game convention."
Makes sense. E3 began in Los Angeles, so it only seems fitting that it stay there for some time. The result of the videogame industry outgrowing the Consumer Electronics Show, E3 was born, first shown at the Los Angeles Convention Center in 1995. It temporarily moved to Atlanta, GA, in 1997 and 1998, but went back to its LA roots in 1999. It's been there ever since, and will be staying until 2015 at least.
