What goes into a title? Glad you asked! For Disney's upcoming 8-bit take on the Toy Story concept, Wreck-it Ralph, the evolution from a simple sketch into a multicolored logo that graces posters today.
Michael Dorect wrote on his site and details in multiple sketches how Ralph went from a few lines into the 8-bit Donkey Kong-ish guy who'll be fully rendered this November:
"So from that point on I took that approach and developed the logo in digital form. It went through many, many different stages, culminating in the title treatment you see at the top of this post.
It was decided that the face I came up with for Ralph was a little too 'angry' looking . . . so I took it down a notch. Also the 'Disney' logo needed to somehow be incorporated. We tried it both inside and and outside and above the treatment."
The logo itself went from being a badge to on black and in general the process from concept to final product is pretty incredible.
via Bad-Ass Digest
