Last night during the Superb Owl, viewers were hit with two different commercials about two very similar games.
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We've already been over how Liam Neeson may have run away with the ad of the evening (sorry, Budweiser). But that didn't stop Game of War: Fire Age from attempting their own version. After all, one does not hire one of the most beautiful women in the world, Kate Upton, and not deploy her to good use during the Superbowl.
Both ads are two different takes on the subject of 'revenge'. While Clash of Clans opted for the humorous - and superior version (they have the best commercials), Game Of War went the epic fantasy route.
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They also went the Kate Upton taking a bath route, because they know who is watching. The ad is... decent, it certainly has all the production value that earning $1.1 million a day can garner. But it lacks that certain something. It's completely superficial, an overwrought fantasy drama with the goddess of war, Athena (that's Upton) telling you to fight another. To not forgive and certainly not to forget. They're making Game of Thrones, or at least trying.
Whereas, Supercell knows that Clash of Clans is a silly free to play game that doesn't have to take itself too seriously. They're more Holy Grail than anything. Any ounce of self-awareness, which the Game of War ad lacks, is appreciated. These are after all, brightly colored games that anyone can play. Nobody's making high art that will last through the ages.
When it comes down to it, who are you going to pick in a fight? Liam Neesons, or Kate Upton. I don't care if she's the physical embodiment of the Goddess of War, Liam Neeson was Darkman!
As of this writing, the Clash of Clans commercial has over 7 million views. Game of War is sitting pretty at 1.5 million.
At the end of the day, both Clash of Clans and Game of War: Fire Age are fun little games that ultimately don't mean anything. Watching both commercials, which one actually knows that?
