Call of Duty's newest iteration, Advanced Warfare, was marketed and seen by many as a much-needed revitalization of the decade-old franchise, but according to sales numbers, the game didn't jump-start the series as much as many people had no doubt hoped.
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According to analyst Michael Olson, Activision's sales of Call of Duty for November were down 27 percent from the same time last year, when Ghosts came out. Even though the report confirms that Advanced Warfare's launch week showed off some pretty impressive and encouraging sales numbers, the month as a whole demonstrated that consumer excitement for the franchise continues to grow colder by the year.
The report notes that these numbers don't include the sales of digital copies. With that in mind, the increase in the digital distribution of games since last year probably accounts for a fair amount of this sales dip, but it likely doesn't explain the entire 27 percent sales drop, according to the report.
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According to Forbes, Call of Duty sales numbers have been declining since Modern Warfare 3 released in 2011. Each Call of Duty game after Modern Warfare 3 has seen weaker retail sales than the game that came the year before. The end result, then, is that Advanced Warfare retail sales are down a remarkable 49 percent from Modern Warfare 3.
Call of Duty: Advanced Warfare is now available for PC, PlayStation 4, PlayStation 3, Xbox One and Xbox 360.
