Marvel is not simply content to dominate the Hollywood box office. No, their designs are bigger: they want to take over the entire world. Today at the New York Comic Con, they unleashed their ultimate weapon in their conquest of all media.
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The Marvel Experience: The World's First Hyper-Reality Tour will bring to life all the heroes and villains from the Marvel Universe and put throw them all together in a new, part film, part carnival and part interactive event that will cover 2 acres, 7 giant domes and the world's only 360-degree, 3-D stereoscopic full-Dome attraction and a state-of-the-art 4-D motion ride. Digital versions of all your favorite characters (regardless of who owns the film rights to them) will fly, fight and live all around you. Want Iron Man and MODOK to fight? That will probably happen.
Developed over the last five years by Hero Ventures, an event coordinator, the experience will be like walking into Stark Laboratories. They will utilize cutting edge technology, including augmented reality, multi-person gaming and RFID progress tracking so you can see yourself in action.
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They promise that the experience will never repeat itself, so every room you go into will feature a new gadget or gizmo of bleeding edge technology. All of it will be seamlessly woven together to craft a "new world of storytelling" where the action takes place not only in front of you, but behind, above and all around. Be sure to bring some dramamine, it's going to be a bumpy ride.
"There's nothing else like it. Not only does the audience get to join the adventure, in the end they may even become heroes themselves." says the producers, hoping to create an adventure that is "not just memorable, but unforgettable."
Sadly, this is not your chance to canoodle with Robert Downey Jr or Scarlett Johannson. The whole semi-linear experience will be a digital construct and feature all new voices for your favorite people.
GameNGuide was on hand for the announcement and you could see the magic working right before your eyes. The model placed in front of the stage, like some twisted mockery of Under The Dome, is completely to scale. The size of a person in relation to the seven domes is perfectly accurate. The largest dome, presumably where the biggest toys are located, stands 65' tall. The entire location is so large, it can't fit in the football stadiums, it can only find room in the parking lots of the football stadiums.
Attendees will enter the show with some proprietary technology at increments of 30 minutes, so you won't be bottle necked with the other people. It is similar to how Sleep No More, the choose-your-own-adventure retelling of MacBeth operates here in New York.
The absolute best part is that, unlike most other experiences like this, the cost is ridiculously cheap. The tickets will range from $22.50 to $35, and they go on sale tomorrow, October 10.
Four stops of about three weeks each are scheduled from December to March, with several more towns along the way coming soon.
Dec. 12 - Jan. 3 Phoenix, AZ - The Domes at Salt River Fields - Talking Stick (previews and tech)
Jan. 9 - Feb. 1 - Dallas, TX - The Domes at Cotton Bowl
Feb. 7 - Feb. 22 - San Diego, CA - The Domes at Del Mar Fairgrounds
Feb. 27 - Mar. 22 - San Francisco, CA- The Domes at AT&T Par
We are a big fan of what Marvel brings to the circus experience. Their Marvel's Avengers S.T.A.T.I.O.N at the Discovery Museum in Times Square is a fun for the whole family affair; their new experience, however, will be better suited to the older fans. If you're at Comic Con, you can sign up for your chance to win a fully paid round trip to the event in Phoenix. Just swing by the Marvel booth and sign up.
You can learn more at the official site here. Follow along with all of our NYCC 2014 news here, and be sure to follow us on Twitter for up to the minute updates and photos.
