With every update to Facebook's newsfeed, there is a chorus of anger and usually a few "I'm getting off this train" statements from people who never actually leave the service. In the past several years, the social media giant has focused on curating and adjusting your feed to give you what its robots believe you want, even if that's not what you want.
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Twitter has long been a sort of antidote to this sterilized approach to what you see, filling your newsfeed with updates, pictures and posts from those you follow pretty much as they post them.
However, it seems like that will soon no longer be the case. There's nothing you can do about it, even if you half-heartedly tweet that you'll leave the service.
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Twitter CFO Anthony Noto said at the Citi Global Technology Conference this week that the current reverse chronological system "isn't the most relevant experience for a user," according to The Wall Street Journal.
The solution is instead a filtered stream, where the service puts posts it thinks you want to see and would otherwise miss at the top. Noto also commented that Twitter, a company that continues to struggle on Wall Street, is focused on improving the site's search function.
"If you think about our search capabilities we have a great data set of topical information about topical tweets," Noto said. "The hierarchy within search really has to lend itself to that taxonomy."
The drastic new changes to the newsfeed, of course, will streamline the service in order to pull in revenue from advertisers, just like with Facebook.
