Yesterday, LG unveiled two OLED television sets, evidence that the South Korean company is betting big on the more expensive, ultra-high definition screen option.
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The 65-inch screen OLED TV will be hitting store shelves in South Korea, Europe and North America next month, with a 77-inch screen version coming out later this year, according to the company.
OLED screens provide among the best picture quality on the market. Other television manufacturers pushing ultra-high definition on consumers use cheaper LCD screens. The picture quality is known as 4K, meaning it has four times as many pixels as a standard high definition television.
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OLED is even better than the available LCD, with deeper color saturation and sharper image quality.
These TVs will set you back, though. The 65-inch set available in September will cost over $11,000 here in the U.S. An ultra-high definition LCD set from most companies will cost about $3,000.
However, LG believes steps in technology will take the price of OLED screens down, and it wants to be there when it happens. For now, the company's stance is the following:
"OLED is where we must head next after PDP and LCD. It is a matter of time," Ha Hyun-hwoi, LG's TV business division president, said to reporters.
Samsung also uses OLED screens, but in smaller devices like smartphones and tablets.
