Brits! If you have ever found yourself crushing candy waiting for the Tube and thought 'What I would really like right now is to crush some candy in my mouth.' then good sir or madam, today is your lucky day.
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King, the developer behind the #1 app in the world Candy Crush Saga, today announced a partnership with Spun Candy to bring an exclusive line of Candy Crush inspired confections in Selfridges, the UK based store and within Spun Candy's very own store in the heart of Covent Garden.
"Four different collections of handmade Candy Crush candies are available at launch, inspired by popular episodes in the game. Fans can mix and match a range of delicious and fruity treats from the fizzy hard-rock depths of the Lemonade Lake Collection, to the coconut Colour Bomb hard-rock in the Sweet Surprise Collection, the watermelon Mr Toffee hard-rock in the Candy Town Collection and a range of fruity flavours in the Lollipop Forest Collection."
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"We're very excited to launch the first Candy Crush Saga confectionary range in the UK, offering fans of the game another way to get a taste of the fun," says Claes Kalborg, Licensing Guru at King. "We're proud to be partnering with Spun Candy, a fantastic London-based concept confectioner that has cleverly transformed key themes of the game into a mouth-watering candy range."
"We're huge fans of Candy Crush Saga so it's been a real pleasure to launch the game's official candy collection," says James Ellender, Co-Founder at Spun Candy. "The collection offers a combination of natural flavours and Candy Crush Saga themed designs which we're sure fans will absolutely love."
Both obviously see this as a supremely mutually beneficial situation. Everybody loves candy, and everybody loves Candy Crush. You put both together and bam, diabetes.
Here's a list of the pricing breakdown for the new candy line:
Candy Town Collection 50/100g bags and 100/200g jars
Lemonade Lake Collection 50/100g bags and 100/200g jars
Sweet Surprise Collection 50/100g bags and 100/200g jars
Lollipop Forest Collection 50/100g bags and 100/200g jars
50g Bags - £3.00
100g Bags - £5.25
100g Jars - £5.50
200g Jars - £9.50
Small Forest lollipops - £2.75
Medium Forest Lollipops - £4.75
Or you can order them online at Spun Candy's website. Sorry America, it looks like they do not have international shipping up at this time.
Sometimes, you have to wait a while before your next move, wouldn't you rather have some candy to pass that time? I know I would.
