Reports out of South Korea say Samsung is readying a new smartphone launch to rival the release of the iPhone 6.
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Known as Galaxy Alpha, the device is a higher-end model that Samsung is hoping can take attention (and sales) away from the iPhone 6, in theory. Tech Radar reported the rumor, citing Korean publication ETNews as the origin of the story.
The phone would ideally launched before the iPhone 6 and offer a more premium alternative to both Apple's product and Samsung's own Galaxy S5. The report suggests an all-metal chassis similar to the HTC One M8, and the size would fall somewhere between the S5 and the Galaxy Note.
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Galaxy Alpha is simply a code name by all accounts, while others that could be the official name have been making the rounds online, including 'Galaxy Prime' or 'Galaxy F'. Other than that, details appear to be scarce, but it would be an interesting tactic for Samsung as it attempts to further mitigate Apple's market penetration.
Two iPhones are also rumored to be in development, most likely a large and traditionally sized version of the iPhone 6. With two size options, Apple can continue to appeal to those who are wary of a larger device while attracting others who look at large-screen Android devices with envy.
For Samsung, giving consumers a device that looks and feels like (and would no doubt be marketed as) a premier product may turn consumers from Apple, or maintain its own Galaxy users. Keep an eye out for more substantial or official word on the Galaxy Alpha as the summer continues.
