While most of the release battles taking place on the E3 Conference stage will be between video games, another one will surely be transpiring in the world of virtual technology headsets between the likes of Facebook's Oculus Rift and Sony's Project Morpheus.
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Although the latter previously took a monetary licking at the hands of tech giant Apple and the fastly growing Samsung, the multi-conglomerate Japanese corporation appears to now be aiming its focus at social networking monopoly, Facebook.
On March 25, Mark Zuckerberg made the announcement that he'd be delving into the world of virtual reality, and did just that by shelling out for the acquisition of Oculus Rift to the tune of $2 billion.
Previous News On Project Morpheus Headset!
Although the Facebook founder was adamant to let his followers know that he would allow Oculus VR to operate independently, his company's financial clout will clearly be a strong force to be reckoned with for Sony. However, while Sony has shown fiscal losses in five of the last six years, the company still boasts an admirable lead in sales when it comes to video game consoles.
According to VGChartz on May 31, Sony was able to sell 577,092 PlayStation 4 systems in May while Microsoft was only able to unload 178,481.
On the other hand, since Oculus creator Palmer Luckey set out to create a business model that emphasized consumer affordability, and Sony's less than ideal prices, the former could prove to be a more viable option than Morpheus from an economics standpoint.
It was through his presence in Meant to be Seen 3D discussion forums that the founder came up with the idea of composing a higher quality head-mounted display with Rift.
Interesting to note, Oculus VR was successful in raising a whopping $91 million for the Rift's development, which was initially financed via Kickstarter. Now it will also have Facebook in its corner, which is said to be presently worth an estimated $16 billion U.S. dollars.
Nonetheless the toe-to-toe competition between Project Morpheus and Rift at the 2014 E3 Conference will be one for the gaming industry ages.