Google and Apple are competing in many areas of technology, and now the former has soared into the overall lead. Google has become the world's most valuable brand, riding its climbing worth past Apple to take the top spot.
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The results from research company Millward Brown's report shows that Google's value rose 40 percent to $159 million, while Apple's dropped 20 percent to $148 million. The switch won't leave Apple or its stockholders happy, but Google is nothing short of a juggernaut.
While Apple is still selling its sleek high-end phones, tablets, and computers at a high markup and making good profits, Google simply has its hands in dozens of industries. The tech company offers a variety of services that people use every day, owns the Android operating system, creates innovations like self-driving cars and wearable tech, plus much more. With so many more revenue streams and influence, it's hard to any business to keep up.
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The full top ten probably won't surprise you too much, and it is as follows:
1. Google
2. Apple
3. IBM
4. Microsoft
5. McDonald's
6. Coca-Cola
7. VISA
8. AT&T
9. Marlboro
10. Amazon
The inclusion of Marlboro is probably the most unexpected among a multitude of tech companies and food giant McDonald's, but it goes to show how much power the tobacco industry still wields.
Other major companies that fell outside the top ten include Verizon, GE, Wells Fargo, and UPS. Facebook sits at 21, with Samsung at 29 and athletics giant Nike at 34.
