(Photo : Playgama / Screenshot taken from official website)
Playgama is a game tech platform that just raised $3 million in a new round of funding as part of its efforts to simplify HTML5 game distribution.
The company plans to use the finances to advance its plans to transform into the largest distribution platform for HTML5 games. This is a market that Playgama claims is currently fragmented.
HTML5 Gaming Market
The latest round of funding was led by The Open Platform and s16vc and was participated by FJ Labs, The Games Fund, TON Ventures, Velo Partners, and Unlimit CEO Kirill Evesas. Playgama said that HTML5 games are now available through a variety of disconnected markets.
These include social media, messenger apps, and non-gaming websites. The company's plan is to offer developers of these games access to and solutions for as many platforms as possible. It aims to achieve this by making use of a Platform-as-a-Service ecosystem.
This would include monetization, quality assurance, and management tools, among other things. Playgama founder Dmitry Kachmar said that they want to transform the web gaming market and also empower HTML5 game creators, according to VentureBeat.
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The company's current distribution network has the potential to reach more than 200 million active players every month. The new funding will help Playgama accelerate further improvement of its platform to help developers, expand its toolkit, and introduce advanced analytics and fintech solutions.
Playagama Bridge allows game developers to publish their titles across several platforms using only a single integration. It also supports many game engines, such as Unity, JavaScript, Godot, and others.
Helping Game Developers
The Open Platform managing director Andrey Klebanov also commented on the latest development. He said that they value Playagama's commitment to helping HTML5 game developers, Pocket Gamer said.
He added that the new approach simplifies access to diverse platforms and opens doors for fintech and crypto innovations. It would offer developers and players a lot of new possibilities in gaming and payments.
The HTML5 gaming market worldwide is currently undergoing what others call a renaissance as it was valued at $23 billion in 2021. It is now projected to grow to roughly $32 billion by 2030 and be driven by in-game purchases and advertising.
The main issue is that the HTML5 market comprises thousands of standalone playgrounds that make it fragmented. Even the biggest names in the market still only capture a fraction of the total web gaming audience.
There is also no way for developers to access the entirety of the market all at once, which is the problem that Playgama aims to solve, according to Wamda.
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