Monopoly Go, the latest mobile gaming sensation by Scopely, has crossed the $1 billion revenue mark in just seven months since its inception.
This monumental achievement helps cement its place as the standout success story of 2023 in the mobile gaming sphere. The company calls Monopoly Go the "biggest mobile game launch" of the year.
Monopoly Go, Scopely's mobile sensation, hits $1 billion in revenue within 7 months, reshaping gaming history with 100M+ downloads, $200M monthly revenue, and innovative gameplay.
Monopoly Go's Success in Numbers
Scopely's announcement brings forth staggering figures, painting a picture of unprecedented success in the gaming industry.
Monopoly Go has set a new standard for mobile game launches, surpassing the billion-dollar milestone, racing ahead faster than any other casual game in history.
Boasting a colossal player base, this digital rendition of the classic board game has been downloaded over 100 million times globally, captivating millions who engage with it daily.
The game has seen players collectively pass "go" over 40 billion times, earn quintillions in Monopoly money, and end up behind bars over 6 billion times, creating a thriving digital community that shares more than 150 million friend invites.
Scopely's free-to-play model, complemented by in-game microtransactions, has proven to be a lucrative strategy. Monopoly Go's staggering monthly revenue surpasses $200 million, eclipsing industry standards and establishing a new benchmark for financial success in mobile gaming.
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Classic Monopoly Gameplay, Fresh Features
Scopely, known for its collaborations on titles like Star Trek, The Walking Dead, and Marvel games, now adds Monopoly Go to its roster of triumphs. The game's achievements further affirm Scopely's strategic position in the gaming market.
The partnership between Scopely and Hasbro, marked by Monopoly Go as their third collaborative venture, underscores the power of innovation and nostalgia.
Blending classic Monopoly gameplay with fresh, immersive features, the game has resonated with players across 120+ countries, offering a vibrant universe where millions engage in dynamic interactions daily.
According to GameSpot, the company was purchased earlier this year for $4.9 billion by Saudi Arabia's Public Investment Fund, making it one of the top ten most expensive acquisitions in video game history.
Making Mobile Game History
Hasbro's CEO, Chris Cocks, expressed pride in the game's success, highlighting the game's ability to connect fans in unprecedented ways.
"In partnership with us, Scopely created a super fun and engaging game that is breaking records in a highly competitive market," said Cocks. "It's one of the only mobile titles in history to earn $1B in under a year, validating our digital licensing strategy."
As Monopoly Go celebrates its astounding achievement, National' Play Monopoly' Day on November 19th promises exciting giveaways for devoted players.
The game's social media channels, including Facebook and Instagram, are geared up to reward tycoons with enticing gifts like dice rolls and sticker packs, enhancing the celebratory spirit.
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