Electronic manufacturer OnePlus recently announced that it would be introducing a OnePlus-themed World in Roblox, following a trend of brands advertising their products in the said virtual universe.
A recent report from XDA shares that Oneplus and Transparent House collaborated to construct the virtual theme park. The company included aspects from its smartphone products into the features of the park. For instance, the universe includes charging stations that draw inspiration from the SuperVOOC charging technology for its smartphones, enabling characters to refuel and move faster than they would otherwise be able to.
OnePlus World Features Games, Avatars, and Real-World Prizes
From the report of OnePlus World, the brand calls it, will feature several games and activities like skydiving, races, treasure hunting, and many more. Along with these fun and exciting games, OnePlus World avatars can be collected and shared with friends. The most exciting part of this recent opening is that the games and activities can help players win OnePlus coupons, which can be exchanged with real-world OnePlus items.
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The first 200 players to discover and win these coupons can claim their very own OnePlus earbuds as a prize. Aside from building their very own virtual world to be open to the public, OnePlus still has many more surprises to uncover in the release of their latest products. Have a look at the OnePlus website here and be updated with their latest releases.
The global virtual platform Roblox is home to a myriad of games personally made by its users. The game is a huge online community where users may chat and engage in a variety of entertaining games. According to the game's branding, you can make and share enjoyable experiences with pals here, and users are free to take on any identity they like.
Even though the gaming platform has been up since 2006, it has not ceased in popularity ever since. In August 2020, the game had confirmed 164 million monthly users and generated millions and millions in in-game purchases.
More Brands See Market Potential in Roblox
Many brands have already partnered with Roblox in the past in advertising and marketing their products in the game metaverse. Many companies see Roblox as an effective platform for sharing their products and services as the global platform continues to grow its user base.
Last year, sports giant Nike unveiled its Niketown, a Roblox world that featured mini-games like 'the floor is lava,' football, and many more. Niketown even released exclusive avatars and customizations for its visitors.
In 2021, even the luxury brand Gucci joined in the hype of entering the metaverse. In its partnership with Roblox, the luxury brand built Roblox worlds and rooms appealing like high-fashion runways and galleries. A report from Vogue Business tells us, "Gucci is operating a revenue-share model with Roblox. The clothes can be worn in other Roblox experiences and are conceived as collectibles, says Roblox vice president of brand partnerships Christina Wootton."
According to a report from CNBC, companies like Nike see the significance of the metaverse's capacity to engage with a new generation of athletes and win their affection for the brand, which can eventually translate into real-world sales.
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