Now Fans will be able to sit at home and watch "Justice League" while it is running in the theaters. Apple Inc. is in talks with some major Hollywood studios including Warner Bros. to open Apple iTunes movie rentals to people very soon. With iTunes movie rental, fans will have an earlier access to movies.
Universal Pictures, Warner Bros. and 21st Century Fox have already confirmed that they will offer high-priced, home-video rentals of newly released movies. According to Bloomberg Technology, some studio executives are striving to bring home rentals as early as after two weeks of release in the theaters. They are also considering a deal with Apple iTunes as an option.
Warner Bros. chief Kevin Tsujihara said that earlier availably of movies can prevent piracy, as per Batman News. The price of these premium movie rentals would be between $25 and $50. Thus, people can watch movies like Warner Bros. "Justice League" at home while it's still running in the theaters.
However, Apple iTunes is not the first movie rental. Sean Parker of Facebook and Napster fame brought a new start-up called "The Screening Room" earlier this year which enabled the studios to deliver movies at the comfort of home. It uses watermarking technology which helps in tracking down the source of a leak to prevent piracy.
Till now there is no confirmation about whether Warner Bros. will sign a deal with Apple officially. Furthermore, whether Apple iTunes will be a secure platform for delivering movies is still a question.
Meanwhile, let's not forget that in the past the theater chains had fought to continue their exclusive hold over just-released movies. They had also boycotted movies that were released early for home viewing. So, bringing iTunes Movie rental will not be an easy task. Moreover, whether people would prefer to watch a movie at the theater or at home depend on their choice.
