If reports are to be believed, the hype surrounding the "Pokemon GO" game has died down to a large extent. However, the game developers are still minting money out of the game. Reports suggest that the game is daily bringing in $2 million. The augmented reality game is far from fading away.
The success of the game could be largely because of Niantic tapping into the already massively popular Pokemon franchise and its huge fan base. Another reason could be the developers using mobile gaming capabilities to the fullest. It was a risky thing for the "Pokemon GO" developer to use a name based on an existing franchise.
It is very much possible that "Pokemon GO" has altered the long-term demographics of mobile gamers, informs a Newzoo report. In the last three months, over 80 percent of DOTA 2 and Smite players have played "Pokemon GO." Traditional mobile game players have played the game heavily. Women account for 43 percent of the total number of players.
Surprisingly, these boastful figures are excluding China, South Korea and India where the game has not launched yet. Once "Pokemon GO" launches in these markets, it is likely to break quite a few sales and revenue records.
According to Tech Times, the $2 million per day revenue does not hold into account the 30 percent fee app stores collect. "Pokemon GO" revenue is reportedly holding steady for the past several weeks. More than 700,000 downloads are being recorded each and every day.
However, despite such incredible numbers, it has been reported that the amount of time spent playing "Pokemon GO" and the number of daily active users have declined a lot. The revenue amount is still lucrative though.
Popularity of "Pokemon GO" may be attributed to two things. One, gamers found the ease of playing addictive and two, the ability to roam and explore attracted millions.
