Ubisoft and ad firm Sid Lee teamed up to release the newest Assassin's Creed 3 trailer which used live-action footage to market its latest upcoming video game title. The new video ad used live actors rather than gameplay to communicate the ideals of rebellion.
"We wanted a communications platform that was not a presentation of the game but rather a portrait of each character fighting against the enemy and standing up against what they consider injustice," said Sid Lee's Executive Creative Director Sylvain Thirache.
In the video, actors dressed as characters from the 1700's American Revolution depicted the human personas of those from that time period. A string of vignettes featured a young solder, a defiant pupil, a farmer, and Parliament politician all channeling a rebellious message.
"Stylistically, the commercial captures the beauty and brutality of the historic period. Emotionally, it evokes the inner tension of witnessing injustice and empowers the audience to ignite a revolution," said Thirache.
The ad went live on America's Independence Day and shortly after releasing a new gameplay trailer with new footage and epic battles. Fans received more glimpses of what the game's protagonist Connor will be going up against. Hundreds of British Red Coat soldiers cover the vast battlefields firing rifles and swinging bayonets in close combat.
Scenes of naval battleships firing cannons amidst stormy weather fuels excitement as fans will be able to do battle at sea. Assassin's Creed 3: Liberation confirmed that it will also offer the new naval war game mode. Gamers can control their own wooden battleship and lead the ship's crew to sinking opposing ships. The ships can fire a variety of cannonballs while relying on reload time and handling the natural elements. Certain cannon shots can delay the enemies reload time while others decimate heavy damage before boarding for hand to hand combat.
Speculations are swirling that there are more features Ubisoft has kept secret from the public. Some of these include giving players ability to tame animals along with controlling a third mysterious character.
Connor will be able to utilize a variety of weapons like a tomahawk, trademark hidden blade, bow and arrow, pistol, musket, rope dart, and saw-tooth sword. Players will experience seamless continuous gameplay as Connor can weave through solders and slashing multiple targets at time.
Assassin's Creed 3 is set to be released on October 30, 2012 for the PC, PS3 and Xbox 360. Assassin's Creed 3: Liberation is also set to be release along Assassin's Creed 3 on October 30th.
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