Microsoft today announced that the Xbox One and Xbox 360 versions of Minecraft will be getting exclusive content packs for The Simpsons.
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Coming late next month, the content will include the whole Simpsons family--Homer, Marge, Lisa, Bart, and Maggie--plus 19 of Springfield Elementary School's other well-known characters for $1.99.
"We have an active community of more than 17 million die-hard Minecrafters on Xbox Live enjoying the wide range of downloadable content on Xbox, and they have been clamoring for us to bring Simpsons characters to the game," said Phil Spencer, Head of Xbox. "We are thrilled to partner with Twentieth Century Fox and Gracie Films to bring The Simpsons to life on Minecraft Xbox 360 and Xbox One editions. I can't wait to see what the community creates."
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"Like The Simpsons, Minecraft is a true cultural phenomenon embraced by people of all ages, from every corner of the globe," said Roz Nowicki, executive vice president of global sales for Twentieth Century Fox. "We know fans of the show will have a ton of fun bringing the colorful characters of Springfield into the intricate worlds they've been building in Minecraft."
This deal may well be the sort of promotion Microsoft had in mind when it purchased Mojang and the Minecraft property for $2.5 billion last year--who knows what other partnerships we might see down the line?
