Preorders for the iPhone 6 and iPhone 6 Plus in South Korea look to be trouncing those of Samsung's own Galaxy Note 4, according to a report by the Wall Street Journal.
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iPhone preorders opened up in Samsung's home country last Friday with plans to release the phones later this week. According to the report, phone carriers reported receiving ten of thousands of preorders for the iPhone 6 and iPhone 6 Plus within the first hour of preorders. A later analysis reported that the iPhone 6 and 6 Plus had garnered almost 100,000 preorders, more than three times what Samsung's Galaxy Note 4 was able to pull in when it launched in Korea back in September.
According to estimates, Samsung holds a whopping 63-percent smartphone market share in Korea, which is probably expected for a company that reportedly makes up around 20 percent of the country's economy. They're followed by fellow Korea-based tech giant LG, which enjoys a 22-percent market share. So far, Apple hasn't been a huge player in Korean handhelds, but these preorders seem to tell the story of a slowly shifting market.
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Apple's iPhone 6 Plus and Samsung's Galaxy Note 4 are competing in the same phablet market. With the new iPhone sitting at 5.5 inches and the Galaxy Note 4 clocking in at 5.7 inches, rivals Apple and Samsung are now competing more directly for the same consumer base that prefers a beefier smartphone. In its advertising, at least in the States, Samsung hasn't been afraid to directly confront Apple and its new device.
Apple has already shown itself to hold a pretty significant market share here in the U.S., but these Korean preorder numbers could suggest that the company's decision to tackle the phablet market might be paying off in a big way globally.
