Activision Removes Skill-Based Matchmaking from Call of Duty, Sees Negative Reactions

Publisher of Call of Duty, Activision, did an interesting experiment: it quietly removed skill-based matchmaking from the game's multiplayer mode. According to a 25-page paper titled "Matchmaking Series: The Role of Skill in Matchmaking," it did so with an experiment surrounding SBMM. Of course, players reacted poorly to the experience without SBMM.

SBMM's Role in Matchmaking

The research pointed out that while skill is in the matchmaking system of Call of Duty, it isn't the only factor. As part of the test, Activision disabled SBMM incrementally and watched as the game's player retention began to tank. The result was that without SBMM in place, players quit matches more often, play fewer matches, and have worse experiences. It also noticed that getting pitted against people who were significantly more talented contributed to the frustration, which mounted as many gamers quit in the middle of games or avoided multiplayer altogether.

Future of SBMM in Call of Duty

Despite the mixed reactions, Activision believes that SBMM benefits most players by ensuring balanced matches where everyone can contribute. The system helps prevent situations where one team dominates, leading to a more enjoyable experience for all. Activision is considering offering a multiplayer playlist without skill-based matchmaking but noted that historical data suggests low- and mid-skill players may not engage with it.

The company is planning further experiments to refine the system and potentially introduce new features. As the debate over SBMM continues, Activision remains committed to enhancing the overall player experience in Call of Duty. Additionally, reports suggest that the company is exploring the use of AI in game development, including in microtransactions for games like Call of Duty: Modern Warfare 3.