In a recent financial Q&A session discussing Ubisoft's third-quarter sales for the 2024 fiscal year, Yves Guillemot, the CEO of Ubisoft, announced a reassessment of the company's virtual reality (VR) strategy. This shift comes in response to the sales performance of its latest VR release, Assassin's Creed Nexus VR, which, according to Guillemot, did not meet the company's expectations.
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Guillemot Expresses Disappointment in Nexus VR Sales
During the Q&A, Guillemot responded to a query regarding Ubisoft's plans for VR development, revealing a sense of disappointment with the sales figures of Assassin's Creed Nexus VR. He noted, "We have been a bit disappointed by what we were able to achieve on VR with Assassin's Creed." Despite recognizing ongoing sales, the company had anticipated a more robust market response.
The decision to refrain from increasing VR investments indicates a cautious approach by Ubisoft, reflecting the company's inclination to observe further growth and adoption in the VR market. Guillemot also acknowledged the company's interest in Apple's recent spatial computer but emphasized a measured approach to future VR ventures.
Ubisoft's VR History and Past Cancellations
Assassin's Creed Nexus VR, released exclusively on Meta Quest headsets in November, received mixed reviews despite being described as a comprehensive Ubisoft game. This development adds to Ubisoft's VR history, which includes titles such as Star Trek: Bridge Crew, Space Junkies, Transference, Far Cry VR: Dive Into Insanity, and Escape The Lost Pyramid.
This strategic shift aligns with Ubisoft's past decisions, including the cancellation of a VR game based on Tom Clancy's Splinter Cell franchise in July 2022. This canceled project, similar to Nexus VR, was intended for exclusive release on Meta Quest headsets.
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