Microsoft knew it had a hit with Titanfall, and they were quick to announce that Titanfall Xbox One bundle that included the game for the same price as the base unit. This turned out to be the smartest thing they could have done- GfK Chart-Track is reporting that sales of the Xbox One basically doubled thanks to the bundle. 70 percent of Xbox One sales this weekend were the bundle, and console sales were up 96 percent overall. Could the PS4's lead be diminishing thanks to one single game?
It's possible. Titanfall has already become the UK's bestselling Xbox One title over the weekend, with more than double the sales of FIFA 14. This weekend Dark Souls 2 (review) came in second place, and sold 20 percent more copies than Dark Souls during its own launch week.
The Titanfall bundle was perhaps bolstered even further by the fact that Gamestop dropped the price of the bundle even further, pricing it just a tiny bit above a PS4 and with a game included, no less. With a free game included in the bundle the higher price of the system isn't as big of a factor, especially when it's one of such quality and replayability as Titanfall.
The response to the game has been tremendous and it's obvious that the Xbox One finally has a system seller, and it could be argued that it's the only one that either console has right now. inFamous: Second Son is hugely anticipated but the buzz around it is nowhere near as big, and while the UK has a bundle with it and the PS4 there's none in the US. The fact that Titanfall is exclusive to Xbox One (and PC, and a Xbox 360 version hitting next week) is a tremendous boon to Microsoft's latest- expect them to keep flaunting it for the foreseeable future.