BlackBerry releases an upgraded mobile security service called "BlackBerry Secure," which equipped with firm's various security products into a single, integrated suite. "The move," which comes just over two years after BlackBerry made a big push into software by acquiring a host of niche, security-focused companies, should allow the firm to provide end-to-end security solutions to businesses. Governments who want to protect their mobile devices and computer systems.
"BlackBerry Secure" will only clarifies BlackBerry's security offerings through integrating its multi-platform mobile device management software BES12, now called "BlackBerry UEM"; Which will form the foundation of the solution, with the various products the firm acquired over the last two years. The components of the system will include Watchdox, now called "BlackBerry Workspaces"; a secure online document-sharing service; Good Dynamics (now called BlackBerry Dynamics), a secure app development platform; and AtHoc.
A system that lets organizations set up and sends emergency alerts to mobile phones, among others. In addition to being branded under the "BlackBerry Secure umbrella," the various tools will also be packaged more tightly from a deployment and integration standpoint, according to BlackBerry. There will also be improvements relating to collaboration and cross-platform support.
The market of "BlackBerry" for security-focused software has been increased, electronic eavesdropping, surveillance and data theft. The market for enterprise mobility management is expected to grow from $1.76 billion in 2016 to over $4.5 billion by 2020, representing a CAGR of about 27%, and the overall addressable market including BlackBerry's various security products, could actually be much larger.
Meanwhile, BlackBerry is marketing the product a security solution for the "Enterprise of Things", encompassing a range of devices from smartphones and computers to vehicles and sensors, potentially expanding its target market. The company has an $8 price estimate for BlackBerry, which is roughly in line with the current market price.