It's official. In just over a year's time, King has risen to the top of the charts to become the developer of one of the most popular and addicting games today with Candy Crush Saga. Playable on everything from iTunes to Facebook, the game today celebrates its one year anniversary with King noting via press release that the game has been downloaded over half a billion times. That's a lot of candy.
"To mark this anniversary, King has shared a number of incredible key milestones since the game launched and the very first details for a host of new upcoming additions."
- Installed over half a billion times across Facebook and mobile devices.
- Over 150 billion individual games have been played to date
- 61 per cent of UK Candy Crush Saga fans say that they play whilst on their daily commute on public transport, while 78 per cent of US fans revealed that they enjoy switching-and-matching most whilst watching the TV.
- One in every 23 Facebook users worldwide is now a fan of Candy Crush Saga
- The most popular time that fans play Candy Crush Saga is between the hours of 6-9pm in the evening, and Sundays are the favourite day to play.
- Level 65 is the most notorious for being the level that people got most stuck on but also generates the most excitement and celebrations once completed.
"The past year has been one of the most exciting times for King since Candy Crush Saga launched on mobile," says Tommy Palm, Games Guru at King. "The incredible milestone of more than half a billion downloads of the game, as well as the continued enthusiasm from our community, really delights the entire King team."
To celebrate the anniversary, the communities' huge achievements and to say a big thank you to all the Candy Crush fans worldwide, King will be launching a range of new updates and in-game anniversary treats over the coming weeks.
Candy Crush Saga was also named best social game at the International Mobile Gaming Awards, and is now the most played game on Facebook.