During the 90s, Nokia's success dominating the mobile phone industry is undeniable. Finally, the renowned brand is expected to release a smartphone that might take them back to the no. 1 spot all over again beating the current industry leaders Apple and Samsung.
A Finland-based company HMD Global has previously acquired the licensing rights to the Nokia brand which gives them the access to a number of key patents. Foxconn's subsidiary FIH Mobile Limited is tasked to manufacture the Android device.
Nokia's comeback has immediately spread out all over the internet and obviously made a noise. Many are excited for the newest Android phone. According to a report it may incorporate the qualities of a true Nokia brand which includes its tough builds, impressive battery life, user-friendly software, and its top-of-the-line camera adding the Google's open source software.
HMD's Chief Executive Arto Nummelan was recently interviewed by The Economic Times and shared his insights with the company's plans moving forward. According to him, the release of the Nokia smartphone in June 2016 will be distributed globally from day one of its operations. The majority will be manufactured in Foxconn's manufacturing site in India even though Microsoft is selling their factories in Hanoi.
Moreover, HMD has not yet disclosed any information with regard to its pricing but suggests that the next Nokia smartphones will cater to a wider range of market living up to the consumers' expectations. Though Nummelan said that there's a great opportunity on the mid to low price points due to the huge number of available devices within that range.
Nummelan also emphasized that the upcoming Android phone will be of premium quality. With that, they will develop a design that is easily recognizable as a Nokia brand. Not only that, the smartphone will be highly competitive in terms of its specifications and pricing. HMD is confident enough to bring back the Nokia brand to its previous state.