There are certain advantages to going first. You get the head start on your competitor, your product is the first one in consumer's heads, etc. On the flip side of the coin, going last can also be a blessing in disguise, as Sony gloriously exemplified during the close of the first day of E3.
It's fairly acceptable to say that Microsoft's been ruffling a bit of feathers with their policies for the next-gen Xbox One's policy towards used games and internet connection requirement. The words "fiasco," and "boondoggle" suddenly spring to mind. It's caught the attention of more folks than the confirmed proof that the NSA has been spying on us (and how are you today Mr. Inglis?) like so many suspected.
In Microsoft's own words, the policy towards sharing "used" games is as follows: "Xbox One is designed so game publishers can enable you to give your disc-based games to your friends. There are no fees charged as part of these transfers. There are two requirements: you can only give them to people who have been on your friends list for at least 30 days and each game can only be given once." It's also important to note that "Microsoft may change its policies, terms, products and services to reflect modifications and improvements to our services, feedback from customers and our business partners or changes in our business priorities and business models or for other reasons. We may also cease to offer certain services or products for similar reasons." Nice...
Taking advantage of this, Sony released a brief instructional video during their E3 presser, explaining how sharing "used" games will work for their next-gen console, the PlayStation 4, and it's nothing short of remarkable.
They could've shot this thing on a cell phone, and edited it all together with a potato and a few strips of scotch tape, and ultimately, that's the beauty of this brief, but delightful bit of high level, corporate trolling, that it's truly shocking no one came up with it until now.
Sony - 4, Microsoft - One. See for yourself below.