Facebook has announced that it began a new creativity tool to connect Facebook and Instagram along with Facebook Messenger into one steadfast interface. Instagram, an online mobile photo and video sharing and social networking site, is owned by Facebook.
The link from these three apps will be rooted on a new mobile application, which Facebook termed as the Pages Manager. It will be an incorporated inbox that permits a user to answer to a message in Facebook, Instagram and Facebook Messenger. The service, which at present is still being tried, will be exclusively available to business users in the coming days. In an official statement, Facebook Business said that users will be able to quickly scan all three channels for new updates without missing important messages.
To use the app, Facebook requires business users to link their Instagram and Facebook accounts first. The update on the app will be automatic for those who have their accounts already linked. The accounts will appear on the on the Page's interface once connected. In Pages Manager, Facebook, Instagram and Facebook Messenger are merely tabs. Navigating through the channels will be now as easy as one or two taps.
Benji Shomair, Global Head of Pages, labelled the functionality as one of the most frequent requests. There are even people who carry multiple phones to be able to quickly respond to all the different things he remarked.
Pages will efficiently centralize everything so that an Instagram note, a Facebook comment and a situation streamed through Messenger could all be addressed in the confines of one inbox. It looks as though Facebook desires to explore its immense user base to defy companies who are into CRM technologies. Facebook has also launched another feature that allows the platform to become more business friendly.
At the moment, Facebook has not released any statement as whether the Pages Manager will also be available to non-business, ordinary Facebook users.