A couple of UK fans were surprised to find that when they went to redeem the Steam code included in their retail versions of Dead Island: Riptide, they found themselves instead with Dark Souls: Prepare to Die Edition. But given the reviews, that might not be such a bad thing after all.
Deep Silver acknowledged the mix up in a post on the Steam forums, with international community manager Maurice Tan noting:
"Now, Dark Souls is an amazing game, but you probably bought Dead Island: Riptide to play Dead Island: Riptide," he said. "For those of you who don't know this, Dark Souls is also not a Deep Silver game. We are aware of this mixup by whoever printed these codes for a completely different game from a different publisher, and are working on a best possible solution to help affected players and retailers. We've worked with Steam to resolve this issue. If you are getting your retail copy of Dead Island: Riptide today, the code will work properly. If you had redeemed it and received Dark Souls instead, please contact Steam support. They are aware of the issue and will make sure the correct game will be attached to your account."
A happy mix up, buy a medicore game at retail, and get a great one from Steam.