Game Informer Claims PS4 and Xbox 720 Launch Announcements Coming in Late March

In 1978, Journey sang that "the wheel in the sky keeps on turning." Today, it's the rumor mill that keeps on churning. Not exactly profound, but it rings true.

Videogamer got their hands on the latest edition of Game Informer magazine, which claims that both Sony and Microsoft will be holding "special Apple-style press conferences" around the time of this year's Game Developer's Conference in March.

"E3 in June may be the industry's biggest event, but both companies want to give their systems their own limelight," wrote the magazine. If this is true, it means that E3 should still play host to some pretty big news.

According to the magazine, "Next-gen games will be announced at the convention in preparation for the systems' release at the end of the year." Game Informer staff also believe that Sony is trying to beat out Microsoft in announcing the next-gen console, saying, "Sony in particular is determined not to come out last this time like the PlayStation 3 did this generation, so we'll have to see how soon it can get the PlayStation 4 out the door, and whether Microsoft is motivated to prevent this from happening." So maybe the company will have something to tease at Destination PlayStation after all.

Of course, this this is all just hearsay, as nothing has been confirmed by either company. The last we heard from Sony on the matter was from Sony President and CEO Kaz Hira at last week's Consumer Electronics Show, who said, "We're very happy with the way that the PlayStation 3 has grown over the years. Obviously a lot of interaction with the PlayStation Vita as well. All of the gaming fans out there, you probably know that we don't talk about future generation technologies until we're ready to launch it in a big way."

Patience people, news will come eventually. 

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