Apple justifies confidence in bypassing traditional preorder volume report after initial production of iPhone 7 Plus and Jet Black-colored iPhone 7s were sold-out. Apple prophesized earlier in September that keeping track of preorder volume is no longer important because consumers will buy them all anyway.
Apple boasts that late costumers cannot even have an actual glimpse of iPhone 7 Plus and iPhone 7s Jet Black because of supply Armageddon hours after online preorders were accepted. More common color scheme like silver, rose gold, gold and regular black (not the Jet Black iPhone 7s) were also placed under "limited stocks" category. Meaning, although iPhone 7 releases officially on Friday, September 16, any Apple Store doesn't have this new-generation phones anymore.
Now for those coveting the iPhone 7s Jet Black which Apple marketed as "nine-step anodization and polishing" beaut - or even iPhone 7 Plus, the best chance is wait in the long queueing line of accredited partners and carriers. Waste at least 5 weeks waiting for this online method even if the costumer is first to order, EnGadget reported.
Meanwhile, Apple spokesperson Trudy Muller stressed that expansion done earlier to accommodate distribution of iPhone 7 all-variants was an indication that they already presumed a sold-out scenario. Muller said that there are "hundreds of thousands" locations around the globe but still can't fully respond to high demand. The consolation that Apple gave to those waiting to grasp the shiny Jet Black iPhone 7s is that they are working hard to match the costumers' enthusiasm, BuzzFeed News said.
For people who ask what is special about iPhone 7 in general, think of dust and water resistant unit. A careless owner can submerge iPhone 7 for 30 minutes in 1-meter depth and it will survive drowning. For the serious part, under iPhone 7 hood is A10 Fusion chipset under-clocked at 3GHZ speed. Basically, it packs desktop-speed capabilities into a tiny smartphone.