Rumors regarding the development of the next-generation gaming console from Microsoft - Xbox 720 - have been surfacing on the Internet. Electronic Arts has said that such next-generation consoles will be more about design and service, as it offers buyers more than anything else.
Electronic Arts says that design and service will be featured in next-generation consoles.
Kristian Segerstrale, executive vice president of digital EA said, "We are at such an early stage of this that some of the things you are seeing now are literally an application of what we know and had before in new and interesting ways," GameIndustry reported.
"I believe personally that the really big shift will come as we shift the mindset of design, such that we design from the ground up for that. One or two years from now is really when you will see the results of what's going on right now."
Segerstrale stressed that the next-generation console will need to offer gamers new features in terms of services.
"Almost any device comes with a billing mechanism, a connectivity mechanism, a policy on updates, and all those things that makes it more than just a piece of hardware."
"The consumer can't be happy if on your specific hardware updates come out slower, or the experience isn't updated as quickly as on some other platform."
"I think that's where all of us have work to do; we have work to do to learn as a publisher to deal with that environment better and to be faster and to be better across the board."
"Ecosystems also have an evolution to go through. I think most of the time there's a fairly deep understanding that this is going to be looked at moving forward, and I'm really pretty optimistic on that," Segerstrale said.