Even Xbox head Phil Spencer believes, the PS4 is somewhat unbeatable when it comes to console wars, but that doesn't mean Microsoft will give up without a fight. In a recent revelation by Xbox Games head of marketing Aaron Greenberg, he shared on twitter the apparent dominance of the Xbox One console over its rival PS4.
Greenberg based his revelation on the latest research made by the NDP Group report. Unfortunately, Greenberg did not disclose the number of Xbox One units solved, so that means we won't know just how much was the margin between the rival consoles.
This should be expected given how Microsoft's Xbox One backwards compatibility feature massively attracted fans to return to the Xbox platform. The backwards compatibility feature allows Xbox One gamers to play selected Xbox 360 on their current gen consoles.
Microsoft continues to develop the said feature that is considered as one of their main and major selling factor in the market. Microsoft also bundles the Xbox One console with popular games whenever they hit the market, so this makes sense; that fans either truly support the console, or the curiosity to see the difference urges them to buy the Xbox One.
The Xbox One has been the underdog for quite sometime and in the past months, Sony, with the PS4 console remained confident on the top spot. The month of July however, showed a different path for the Xbox One console.
According to the Windows Central, another factor that may have affected the increase on sales is the price drop on the Xbox One 500GB version to only $249 in the tech market. Take note that the new Xbox One S is also now available in the market.
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